OUR PRODUCTS
MIRRORS
VANITIES
Who We Are
MISSION
VISION
An American luxury product manufacturer.
To love God and people by creating products that transform spaces with great design and compelling technology.
From the products we make, to the people we serve, to the places we live, our vision is to help make a beautiful world.
AN AMERICAN STORY
SHARING THE AMERICAN DREAM
It all started nearly three decades ago, (in the Mischel family’s garage!) with a bright vision for the future. If Electric Mirror’s success story seems a reflection of the American dream, that’s the way the Mischel family sees it too. Starting small, and sharing a vision, their dream is still unfolding even as their business has gone global.
Family, friends, dignitaries, and Marines at the ribbon cutting ceremony at the Grand Opening of Electric Mirror’s Everett, WA Factory & Global Headquarters on May 13, 2016.
“For us, it’s always been about faith and family,” said founder and President Jim Mischel, a philosophy that hasn’t changed since he first set up shop in his family’s home in the Pacific Northwest.
Clockwise – Jim and Doc in the shop. Aaron organizing a shipment. Faith and Jim checking out their first crate. Jim at his first trade show.
Jim Mischel Sr., or “Doc”, a former dentist with the heart of an inventor, and now Electric Mirror’s Chairman and Vice President of Research and Development, had spent many happy hours working on projects in the family’s garage. So it was only natural, he says, when he, along with his son Jim, wanted to launch his business there.
Customers flocking to Electric Mirror booth at Hotel Design Expo 2016 in Las Vegas to see our new products.
That garage, in Lynnwood, Washington, is where the Mischel family turned out their first innovation, a high-end defogging mirror. In those days, family and workforce were one and the same, with parents Faith and Doc, and younger brother Aaron handling everything from sales and phones to manufacturing. Younger sister Mia, though still in school, was also kept in the picture. It wasn’t long before stacks of orders began piling up beyond the garage, moving room to room through the house. When those stacks finally found their way into the kitchen, Faith said, she knew Electric Mirror was ready to take things to the next level.
Lighted Mirrors ready to ship around the world
Jim’s expanded production line soon included luxury lighted mirrors and makeup mirrors, an area in which he saw huge potential for upscale hotels. That foresight would later be realized in a big way, but in the beginning the hotel industry was slow to share his vision. “It took two to three years minimum before our concept caught on.”
A fantastic Eternity Lighted Mirror at the Virgin Hotel in Chicago
Technology combined with beautiful design work has distinguished Electric Mirror from the beginning, first in the hospitality industry and now with a growing commercial and residential client base. The company sells more lighted mirrors than all of their competitors combined, along with lighted makeup mirrors and mirrored medicine cabinets.
Brothers Jim and Aaron Mischel at Electric Mirror's USA factory headquarters
Jim, a former patent attorney, has acquired nearly 70 patents for cutting-edge technology specific to his products. “We’ve always been into innovative technology—first with mirror defoggers, then makeup mirrors, lighted mirrors, mirror TVs, dimming touch controls, streaming music, two-piece TVs, laser patterns, and more. It’s always been about something we wanted to do, then getting the technology to make it happen,” said Jim.
State-of-the-art equipment at our USA factory provides unmatched capability for our clients.
The company moved in December, 2015 into its current 125,000 square foot facility in Everett, Washington. Along with all the space the new facility provides came a substantial investment in new equipment that allows for faster order production, reduced environmental impact, and an increase in employee safety.
Custom lighted mirror with integrated Seamless Clock | Hyatt Regency Chicago
“Not a week goes by where we aren’t putting together some customized order for a unique product,” said Doc. He said he’s proud of Electric Mirror’s impeccable track record for standing behind each new project from start to finish. “Customers and sales reps know we’re behind them, no matter where they’re located. From the beginning, high integrity has been part of who we are, and our history shows that.”
Attenders at HD (Hospitality Design) Expo experience the latest from Electric Mirror
Success in sales,” Executive VP of Sales Aaron Mischel says, “is the ability to be philosophical about rejection, and just knowing that that’s always going to be part of it.” His experience as a soccer player was a good life preparation. “If you take enough shots you will score, and if you knock on enough doors you’ll get a yes,” he said.
A few from our Electric Mirror sales team providing a tour at our USA factory headquarters.
The Electric Mirror sales team has grown considerably over the years, with dozens of world-class sales professionals with deep industry experience representing Electric Mirror to hospitality, commercial, healthcare, and residential designers and purchasers worldwide.
Electric Mirror products on display at a trade show.
Electric Mirror's facility includes a spectacular showroom of luxury products on display, something the company never had space for in the past. It’s also the manufacturing plant for Electric Mirror’s products, which serves as a positive example of cultural diversity.
Mirror TV assembly at our USA factory headquarters.
“We have people here from around the world, and from all walks of life,” she said, “and to us it’s like a large growing family. I always knew we would be here, and we’re not done expanding yet.”
Faith Mischel encouraging the Electric Mirror team at an employee event.
Faith’s personal interest in her employees may be one reason she knows a lot more about them than what’s on their resumes, and she said it’s that personal involvement that makes Electric Mirror a very special place to work. That connection is clear as she makes her way along the production room floor, where she has a word with everyone and is ready to share a story or ask how their family is doing.
Annual events like the Electric Mirror 4th of July BBQ are always a hit.
“No matter where someone is working when they start here, I like to ask them, ‘What would you like to be doing?’” Her advice: “I tell everyone when they come here to outthink your boss,” she says. “We want that, because if you push yourself, you push us, and things come up to a whole new level.” It’s one reason, she believes, that Electric Mirror has an incredibly low turn-over rate.
Electric Mirror engineers designing products at our Everett, WA headquarters.
This commitment to caring, says Jim, is something the Mischel family actively supports through its sponsorship of non-profit organizations.
A beautiful day at Electric Mirror's USA Factory & Global Headquarters
“Through support of community outreach efforts, Electric Mirror is not only giving back,” says Jim's sister Mia, “but doing what we believe is our mission. We want to go the extra mile for people —that’s what we believe,” she said. Through its Compassion 25:40 corporate giving program, Electric Mirror helps local and international communities in areas such as: supporting health and wellness for people with serious diseases, providing food and shelter to orphans and widows, empowering rescue and restoration to victims of sex trafficking, and fostering stability and prosperity to those in need.
Makeup mirrors donated by Electric Mirror in support of the Beyond Project.
It’s the final piece of what has made the American dream for the Mischel family business come true, both professionally and on a personal level.
The whole Mischel family including grand kids (2016)
“You start with God, that comes first; then family, and then the business,” said Faith. It’s been the foundation for the Mischel family’s version of the American dream, a story that’s still far from being finished.
Electric Mirror's USA Factory & Global Headquarters | Everett, WA
A few of the Electric Mirror Hospitality team at HD Expo 2025.
10-Year Limited Warranty
Effective May 19, 2025
It’s pretty simple. Luxury means luxury, so we’re proud to stand behind Electric Mirror Products with the following outstanding warranty, effective the date of sale.
Stone Tops – Cracking, chipping, or staining from harsh cleaning agents, impact damage, or improper sealing and maintenance. Tops must be sealed immediately after installation and maintained as per sealant’s recommended schedule for warranty coverage.
Solid Surface – Scratching, cracking, or discoloration caused by abrasive cleaning tools, high heat exposure, or contact with harsh chemicals.
Wood and Laminate – Damage from excessive humidity, moisture, direct sunlight, high humidity, or extreme temperature fluctuations, leading to warping or fading, is not covered under this warranty.
This limited warranty (“Warranty”) applies to all products and components (“Product”) in Electric Mirror’s Hospitality, Commercial, and Multi-Family channels at the time of shipment. It does not apply to Electric Mirror Residential products, or Cordova™ products. This Warranty may be modified from time to time, and the applicable Warranty for a particular Product will be made available upon request to Electric Mirror.
If any Product of the original purchaser is shown to have defects in materials or workmanship that inhibit the functionality of the Product, and is reported in writing within the Warranty Period, Electric Mirror will, at its option, either: 1) Provide new or refurbished parts to the Purchaser, 2) Repair the Product with new or refurbished parts on site or at its manufacturing facility, 3) Replace the Product with a new or refurbished Product, or 4) Refund an amount equal of the pro rata share of the Product’s purchase price, determined by the remainder of the Warranty Period.
Time Periods and Extension: All time periods begin on the date of shipment. Parts or Product replaced under Warranty does not extend the original Warranty.
Repair or Replacement Time Value: Warranty Periods have a time value that begins with one hundred percent replacement value and ends with fifty percent replacement value at the end of the Warranty Period.
ASTM Standard: All Electric Mirror brand mirrors will meet or exceed ASTM C1503-08 with a 24″ blemish intensity.
Inspection: Electric Mirror reserves the right to examine all failed Product components and determine, in its sole discretion, whether any Product components are defective and covered under this Warranty.
Claims Procedure: Claims under this Warranty must be made directly to Electric Mirror. Contact us using the contact information at www.electricmirror.com or via your Electric Mirror sales contact. After receiving a Return Material Authorization Number and shipping instructions, the product must be promptly returned at Customer’s expense to Electric Mirror.
Exceptions to Warranty:
Limitation of Liability: Electric Mirror will not, under any circumstance, whether as a result of breach of contract or warranty, tort, or otherwise, be liable for any incidental, special, or consequential damages, including lost profits or revenues or any other costs or damages. Any liability against Electric Mirror under any implied warranty, including the warranty of merchantability, is expressly limited to the terms of this Warranty and shall under no circumstances exceed the price paid to Electric Mirror for the Product. Some states do not allow limitations on how long an implied warranty lasts or do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations or exclusions may not apply. This Warranty grants specific legal rights. Other rights, which vary from state to state, may also be applicable.
Damage in Transit: Electric Mirror will replace any of its Products damaged in transit if notified within 15 days of receipt of shipment if shipment was through one of Electric Mirror’s own carriers. Notification of damaged goods must include a copy of the Proof of Delivery and a description of the damaged goods, as well as pictures. If the Products arrive visibly damaged, the extent of damage must be clearly detailed on the Proof of Delivery receipt.
Exclusive Remedy: This Warranty sets forth the exclusive remedies of a Warranty claimant, and the exclusive liabilities and obligations of Electric Mirror, with respect to allegations of a defective Product.
Electric Mirror
6101 Associated Blvd
Suite 101
Everett, WA 98203 USA
t: 425.776.4946
f: 425.491.8200
www.electricmirror.com
Version 11 EMH
10-Year Limited Warranty
Effective May 19, 2025
It’s pretty simple. Luxury means luxury, so we’re proud to stand behind Electric Mirror Products with the following outstanding warranty, effective the date of sale.
Stone Tops – Cracking, chipping, or staining from harsh cleaning agents, impact damage, or improper sealing and maintenance. Tops must be sealed immediately after installation and maintained as per sealant’s recommended schedule for warranty coverage.
Solid Surface – Scratching, cracking, or discoloration caused by abrasive cleaning tools, high heat exposure, or contact with harsh chemicals.
Wood and Laminate – Damage from excessive humidity, moisture, direct sunlight, high humidity, or extreme temperature fluctuations, leading to warping or fading, is not covered under this warranty.
This limited warranty (“Warranty”) applies to all products and components (“Product”) in Electric Mirror’s Hospitality, Commercial, and Multi-Family channels at the time of shipment. It does not apply to Electric Mirror Residential products, or Cordova™ products. This Warranty may be modified from time to time, and the applicable Warranty for a particular Product will be made available upon request to Electric Mirror.
If any Product of the original purchaser is shown to have defects in materials or workmanship that inhibit the functionality of the Product, and is reported in writing within the Warranty Period, Electric Mirror will, at its option, either: 1) Provide new or refurbished parts to the Purchaser, 2) Repair the Product with new or refurbished parts on site or at its manufacturing facility, 3) Replace the Product with a new or refurbished Product, or 4) Refund an amount equal of the pro rata share of the Product’s purchase price, determined by the remainder of the Warranty Period.
Time Periods and Extension: All time periods begin on the date of shipment. Parts or Product replaced under Warranty does not extend the original Warranty.
Repair or Replacement Time Value: Warranty Periods have a time value that begins with one hundred percent replacement value and ends with fifty percent replacement value at the end of the Warranty Period.
ASTM Standard: All Electric Mirror brand mirrors will meet or exceed ASTM C1503-08 with a 24″ blemish intensity.
Inspection: Electric Mirror reserves the right to examine all failed Product components and determine, in its sole discretion, whether any Product components are defective and covered under this Warranty.
Claims Procedure: Claims under this Warranty must be made directly to Electric Mirror. Contact us using the contact information at www.electricmirror.com or via your Electric Mirror sales contact. After receiving a Return Material Authorization Number and shipping instructions, the product must be promptly returned at Customer’s expense to Electric Mirror.
Exceptions to Warranty:
Limitation of Liability: Electric Mirror will not, under any circumstance, whether as a result of breach of contract or warranty, tort, or otherwise, be liable for any incidental, special, or consequential damages, including lost profits or revenues or any other costs or damages. Any liability against Electric Mirror under any implied warranty, including the warranty of merchantability, is expressly limited to the terms of this Warranty and shall under no circumstances exceed the price paid to Electric Mirror for the Product. Some states do not allow limitations on how long an implied warranty lasts or do not allow the exclusion or limitation of incidental or consequential damages, so the above limitations or exclusions may not apply. This Warranty grants specific legal rights. Other rights, which vary from state to state, may also be applicable.
Damage in Transit: Electric Mirror will replace any of its Products damaged in transit if notified within 15 days of receipt of shipment if shipment was through one of Electric Mirror’s own carriers. Notification of damaged goods must include a copy of the Proof of Delivery and a description of the damaged goods, as well as pictures. If the Products arrive visibly damaged, the extent of damage must be clearly detailed on the Proof of Delivery receipt.
Exclusive Remedy: This Warranty sets forth the exclusive remedies of a Warranty claimant, and the exclusive liabilities and obligations of Electric Mirror, with respect to allegations of a defective Product.
Electric Mirror
6101 Associated Blvd
Suite 101
Everett, WA 98203 USA
t: 425.776.4946
f: 425.491.8200
www.electricmirror.com
Version 11 EMH